Как работает умная лента ВК. Как попасть в умную ленту Вконтакте?

06.02.2019 | Раздел: ВКонтакте


Как работает умная лента ВК. Как попасть в умную ленту Вконтакте?


Не так давно Вконтакте было разработано новое дополнение, которое называется «Умная лента». Основная цель этой разработки заключалась в том, чтобы фильтровать контент. Например, лента должна показывать пользователям только те посты, которые, скорее всего, заинтересуют его, однако в реальности все это выглядит по-другому. Довольно часто в ленте появляется информация, которая никакого отношения к интересам пользователей не имеет. Также часто можно увидеть рекламу товаров, или других коммерческих предложений.
Из-за этого некоторые пользователи стали отключать эту функцию, выставляя вкладку на «сначала интересные» новости в ленте новостей. Как это отразилось на статистике многих групп? Их охват упал в среднем на 20%. Кроме того, из-за этого стала ниже вовлеченность и посещаемость групп Вконтакте.

У многих владельцев сообщество возникает вопрос, что можно предпринять для того чтобы не ощутить на себе отрицательные последствия умной ленты?

1. Большую роль в том будет ли умная лента показывать посты вашей группы, зависит от их уникальности. Если текст был скопирован у другой группы, то лента это сразу определит. Поэтому для того чтобы повысить статистку охвата можно делиться своими личными мыслями и опытом. Также можно прочитать информацию, которую вы планируете разместить в группе, после чего пересказать ее своим словами, делая рерайт. Если для вас это сложно, данные услуги можно заказать на специальных биржах.

2. Кроме того, на рейтинги в ленте зависит не только текст поста, но и медиаконтент. Например, картинка к посту должна быть хорошего качества, и иметь высокое разрешение. Опять же лучше загружать уникальные фото, купленные на специальных биржах, или те, что вы снимали самостоятельно. В крайнем случае, можете воспользоваться специальным недавно разработанным для этих целей редактором постов. Хотя там представлены общедоступные шаблоны, все же данный тип постов будет считаться уникальным. Кроме того, можно наложить текст на картинку, в любом простом редакторе, благодаря чему и картинка и текст будут уникальными.

3. Если вы сделаете доступным комментирование поста, то это также прибавляет охват группе, и выводит пост в ленте в раздел «рекомендованное». Помимо этого рейтинг в ленте повышается от количества лайков.

4. При размещении видео Вконтакте, также важно обратить внимание на качество видеоразрешения. Лучше всего если это будет загруженное видео Вконтакте, чем репост с YouTube.

5. Важную роль для умной ленты играет интерес пользователей к вашему контенту. Интерес определяется не только лайками, но и переходами. Если натыкаясь на ваш пост в новостной ленте, пользователе кликают на него и переходят в вашу группу, значит, он их заинтересовал. Если переходов мало, то лента не будет продвигать этот пост.

6. И еще один вариант – использовать платные посты. Есть сайты, где можно заказать подписку на посты Вконтакте. Как правило, там вы приобретаете 100% уникальные посты, которые разработаны таким образом, что будут вызывать интерес у аудитории.

Эти шесть советов могут помочь увеличить охват подписчиков до 30%. Но есть и альтернативные способы поднятия охвата и борьбы с умной лентой.

1. Использование рассылок. С данным методом вы можете достичь охвата подписчиков до 90%. Однако не стоит слишком злоупотреблять этим методом, так как при частом использовании рассылок, некоторые пользователи могут отписаться. С другой стороны, если вы точно уверенны в том, что этот пост заинтересует вашу аудиторию, то почему бы и нет?
2. Использование каналов. Этот метод также способен увеличить охват подписчиков, однако он доступен не всем владельцам сообществ. Опять же часто использовать данный метод не рекомендуется, так как он вызывает отрицательную реакцию.
3. Использование таргетинговой рекламы для своих же подписчиков. Так как пользователи Вконтакте все реже просматривают ленту новостей, благодаря таргетинговой рекламы, вы можете на средних ставках увеличить охват до 60%. Для этого можно запускать такую рекламу один или два раза в неделю. В качестве постов, можно использовать интересные и полезные подборки.


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